Yellow

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.

Yellow is often associated with food. Bright, pure yellow is an attention getter, which when overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms.

Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty.

Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design.

Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

COLOUR & PEOLE OF THE WORLD…

In Egypt and Burma, yellow signifies mourning.

In Spain, executioners once wore yellow.

In India, yellow is the symbol for a merchant or farmer.

In tenth-century France, the doors of traitors and criminals were painted yellow.

Hindus in India wear yellow to celebrate the festival of spring.

If someone is said to have a “yellow streak,” that person is considered a coward.

In Japan during the War of Dynasty in 1357, each warrior wore a yellow chrysanthemum as a pledge of courage.

A yellow ribbon is a sign of support for soldiers at the front.

Yellow is a symbol of jealousy and deceit.

In the Middle Ages, actors portraying the dead in a play wore yellow.

To holistic healers, yellow is the color of peace.

Yellow has good visibility and is often used as a color of warning. It is also a symbol for quarantine, an area marked off because of danger.

“Yellow journalism” refers to irresponsible and alarmist reporting.