The Fruit Stall in Rome

Blue

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.

You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). Avoid using blue when promoting food and cooking, because blue suppresses appetite.

Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.

Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.

Yellow

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.

Yellow is often associated with food. Bright, pure yellow is an attention getter, which when overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms.

Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty.

Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design.

Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

COLOUR & PEOLE OF THE WORLD…

In Egypt and Burma, yellow signifies mourning.

In Spain, executioners once wore yellow.

In India, yellow is the symbol for a merchant or farmer.

In tenth-century France, the doors of traitors and criminals were painted yellow.

Hindus in India wear yellow to celebrate the festival of spring.

If someone is said to have a “yellow streak,” that person is considered a coward.

In Japan during the War of Dynasty in 1357, each warrior wore a yellow chrysanthemum as a pledge of courage.

A yellow ribbon is a sign of support for soldiers at the front.

Yellow is a symbol of jealousy and deceit.

In the Middle Ages, actors portraying the dead in a play wore yellow.

To holistic healers, yellow is the color of peace.

Yellow has good visibility and is often used as a color of warning. It is also a symbol for quarantine, an area marked off because of danger.

“Yellow journalism” refers to irresponsible and alarmist reporting.

RED

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Red enhances human metabolism, increases respiration rate, and raises blood pressure. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites.

In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc).

Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall.

COLOUR & PEOLE OF THE WORLD…

For the ancient Romans, a red flag was a signal for battle.

The ancient Egyptians considered themselves a red race and painted their bodies with red dye for emphasis.

In Russia, red means beautiful. The Bolsheviks used a red flag as their symbol when they overthrew the tsar in 1917. That is how red became the color of communism.

In India, red is the symbol for a soldier.

In South Africa, red is the color of mourning.

It's considered good luck to tie a red bow on a new car.

In China, red is the color of good luck and is used as a holiday and wedding color. Chinese babies are given their names at a red-egg ceremony.

Superstitious people think red frightens the devil.

A "red-letter day" is one of special importance and good fortune.

In Greece, eggs are dyed red for good luck at Easter time.

To "paint the town red" is to celebrate.

Red is the color most commonly found in national flags.

A "red eye" is an overnight airplane flight.

If a business is "in the red," it is losing money.